BOSTON, MA (July 7th 2014) - College Fashion Week®, the premiere fashion show tour put on annually by Her Campus Media (HerCampus.com), has partnered with TRESemme® as the official hair care sponsor to bring the catwalk to campus in four major cities this fall. Kicking off on Saturday, October 4th in Boston, the tour will include stops in New York (Saturday, October 11th), Chicago (Saturday, October 18th) and San Francisco (Saturday, October 25th).

Each College Fashion Week show features all real college women — or as Her Campus calls them, collegiettes™ — as its models, having them present the latest fashions to their friends and contemporaries right in their college town. Furthermore, collegiettes will have their hair made runway-ready at the TRESemme VIP Backstage Hair Lounge by the same stylists that create the hair looks for many of New York’s most celebrated shows. It’s there that each girl will be given an on-trend hairstyle created with TRESemme’s professional, affordable salon-quality products.

On site at College Fashion Week, TRESemme will be running a Dry Styling Bar where show attendees can get their look elevated instantly by TRESemme stylists while they wait for the show to begin.  With their hair looking amazing, attendees can then step right into TRESemme’s LinkedIn Photo Booth at each of the shows to snap a “perfectly profesh pic” to grace their profiles. In addition, TRESemme will be distributing samples* of their best-selling styling products.

To amplify the brand’s sponsorship of College Fashion Week, the collegiette models and attendees will be treated to product-packed gift bags on-site, and those following along from home will see TRESemme featured through a series of advertorials on Her Campus’s digital and social platforms with a chance to win a VIP prize package from the brand.

“Her Campus is ecstatic to be working with TRESemme on College Fashion Week this year.  TRESemme helps women look and feel amazing, on-trend, and stylish in a real-woman kind of way, and that’s what College Fashion Week is all about.  We are thrilled to be able to give our models and our attendees the VIP treatment with TRESemme styling and products thanks to TRESemme’s support of this program,” said Windsor Hanger Western, co-founder and President of Her Campus Media.

“By partnering with Her Campus for College Fashion Week, TRESemme will reach women as they begin to transition through many life experiences, from starting college to getting their first job and beyond,” said Jennifer Healy, Brand Building Director, Hair for Unilever, US.  “We are excited to engage with this college market, providing them with content inspired by the runways, as well as information and tips they can take with them.” 

We always knew collegiettes were the best dressed—but now they’ll also be the best tressed, thanks to TRESemme.

Visit collegefashionweek.com for more information about College Fashion Week 2014.

*While supplies last

ABOUT HER CAMPUS

Her Campus Media (HerCampus.com) is the #1 global community for college women with a monthly multi-platform reach of more than 20 million users. HerCampus.com features national content on Fashion, Beauty, Life, Love, Career, Health, News, Entertainment, DIY, LGBTQ+, High School, and Real World, supplemented by local content from 300+ campus chapters nationwide and in nine countries. In addition, Her Campus offers an email newsletter, Her Campus Blogger Network, High School Ambassador Program, Her Conference, College Fashion Week®, Her Campus Tour, Her Campus Shop, and even more products, programming and tools to fulfill its mission of serving college women across every platform.

Her Campus serves as a career launching point for its team of college journalists and future marketing mavens. Since joining the Her Campus Team, members have been offered jobs and internships with Glamour, Vogue, Vanity Fair, Seventeen, Marie Claire, Harper’s Bazaar, People, The Huffington Post, Teen Vogue, InStyle, Lucky, Esquire, O magazine, MTV, The Washington Post, Digitas, Ogilvy, and many more.

Founded by three students while they were undergraduates at Harvard—Stephanie Kaplan Lewis ‘10, Windsor Hanger Western ‘10, and Annie Chandler Wang ‘11—Her Campus was a winner in Harvard College’s business plan competition, was a Gold Winner & Best All-Around Team in MassChallenge, and was named Top Small Business of the Year by the Greater Boston Chamber of Commerce. The Her Campus co-founders have been named to Entrepreneur Magazine's Best Entrepreneurial Companies in America, BusinessWeek’s 25 Under 25 Best Young Entrepreneurs, Inc. magazine’s 30 Under 30 Coolest Young Entrepreneurs, The Boston Globe’s 25 Under 25, Forbes’s All-Star Student Entrepreneurs, Glamour magazine’s 20 Amazing Young Women, and The Boston Globe’s 25 Most Stylish Bostonians. Her Campus has been named to Forbes’s lists of The 100 Best Websites for Women and The 10 Best Websites for Millennial Women.

ABOUT UNILEVER UNITED STATES, INC.

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.

CONTACT

Elaina Featherstone
617-783-3800
elainafeatherstone@hercampus.com