Her Campus Media Hosts 8th Annual College Fashion Week®
BOSTON, MA and BROOKLYN, NY -- Her Campus Media, the #1 media company for college women, is bringing the catwalk to campus for its annual College Fashion Week® hitting Boston on September 28 and New York on October 5. An open casting call has slated diverse real college women to model the season's hottest trends from Primark on #TheRealRunway, where we explore the intersection between fashion and identity in ways that highlight diversity, empowerment and inclusivity. You’ll see all body types, ethnicities, and abilities on the runway -- a true celebration and representation of college women everywhere.
“When it comes to fashion, college women are looking for something accessible and fresh, that feels like it speaks to them and who they are. We’re thrilled to be teaming up with Primark to showcase #TheRealRunway and bring women together for an evening of collaboration,” said Annie Wang, Her Campus Media’s Co-founder & Creative Director.
Primark, this year’s headline sponsor, will be showcasing an exclusive look at its fall collections, presenting three head-to-toe Primark fashion shows in each city. Primark is an international retailer that offers the latest fashion, beauty and homeware at the best value on the high street; put simply, Amazing Fashion at Amazing Prices.
College Fashion Week will also feature activations highlighting winners of Her Campus’s inaugural College Beauty Awards. The winning products check off all the boxes for college women: they’re perfect for the new beauty shopper, they’re a reasonable price point, they’re Instagram-worthy, they deliver the best results, and they come from brands that Her Campus readers legitimately love. At the College Beauty Awards showcase, attendees can sample winning products from Batiste, Nair, Innisfree, Conair, Jill Stuart Beauty, Buxom, SheaMoisture and more.
Attendees will also get to interact with event sponsors Venmo and Walt Disney’s Maleficent at the event, with Redbull hosting the official afterparty of College Fashion Week Boston.
Tickets to College Fashion Week are currently on sale. For more information and for tickets, visit collegefashionweek.com.
About Her Campus Media
Her Campus Media is the #1 media company for college women and 360-degree college marketing agency, reaching over 35 million users monthly across its portfolio of brands, which includes Her Campus, College Fashionista, InfluenceHer Collective, and Her20s. Her Campus Media reaches more college women than any other media company across its platforms, which also include the largest on-campus chapter network (at 400+ colleges worldwide), proprietary experiential programs College Fashion Week® and Her Conference®, tastemaker community Campus Trendsetters, bestselling book The Her Campus Guide to College Life, and more. Leveraging its digital, social, experiential, influencer and on-campus reach, Her Campus Media provides award-winning integrated marketing programs for leading brands including Dunkin', L'Oreal, and The New York Times. Her Campus Media has been named to Entrepreneur magazine's Best Entrepreneurial Companies in America, Forbes 100 Best Websites for Women and 10 Best Websites for Millennial Women among other accolades.
Press Contact:
Kayla Hoey
Associate, Marketing and Events
617-783-3800