#1 media portfolio for college women and Gen Z wins top award for ‘I’m Still Graduating’ campaign

BOSTON, MA (March 22, 2021) -- Her Campus Media has been selected to receive the award for ‘Campaign of the Year’ in Adweek’s Performance Marketing Action Awards for 2021, for Her Campus Media’s campaign ‘I’m Still Graduating’.

The inaugural Adweek Performance Marketing Action Awards recognize the year’s best campaigns and top executives who created results-driven, targeted marketing that rose above the rest with strategies and innovation to deliver a lead, click or sale. These marketers embody the accountability businesses demand, as well as the creativity the practice celebrates.

Her Campus Media, the #1 media portfolio for college women and Gen Z, is receiving this award in recognition of its ‘I’m Still Graduating’ campaign, a live, mega, virtual graduation for the Class of 2020 held during the pandemic that received over 1.4MM livestreams, 9.6MM total impressions, and 1.6B press impressions and featured 40+ celebrities, CEOs, activists, authors, and other luminaries speaking and performing alongside members of the Class of 2020, creating a bright light for last year’s graduates during a challenging time. The live event was complemented by gift boxes sent to graduates, an interactive digital yearbook for the Class of 2020, a video portal where users could post messages for grads, robust content, and a shoppable graduation gift guide. The event supported Active Minds, the premier nonprofit impacting young adult mental health, in recognition of the toll the pandemic has taken on college students’ mental health and coinciding with May as Mental Health Awareness Month. Her Campus Media presented this event in partnership with sponsors Aussie Hair Care, Neutrogena®, First Aid Beauty, just. periods, Sallie Mae, Pandora Jewelry, Hallmark, Tasty Bite, Conair, SHEIN, GoDaddy, Minted, Lilly Pulitzer, and truth.

Adweek’s Performance Marketing Action Awards are now live online here. The hashtag is #PMAwards.

ABOUT HER CAMPUS MEDIA

Her Campus Media is the #1 media portfolio for college women and Gen Z, reaching 130MM+ social followers and 20MM+ monthly unique visitors across its family of brands Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired, and network of 45,000+ influencers and ambassadors across 1,500+ colleges. Leveraging its digital, social, experiential, influencer and on-campus reach, Her Campus Media provides award-winning integrated marketing programs for leading brands. Her Campus has been featured in The New York Times, Forbes, PR Week, CNN Money, & more, and has been named to Entrepreneur magazine's Best Entrepreneurial Companies in America and Forbes 100 Best Websites for Women among other accolades. 

ABOUT ADWEEK

Adweek is the leading source of news and insight serving the brand marketing ecosystem. Our award-winning coverage reaches an engaged audience of over 6 million professionals across platforms, including print, digital, events, podcasts, newsletters, social media channels and the Adweek mobile app. As a touchstone of the advertising and marketing community, Adweek provides unparalleled access to industry leaders who rely on Adweek to help them do their jobs better.