Firefox is partnering with Her Campus Media to reach Chicago college campuses to highlight how the platform prioritizes privacy without compromising browsing speeds and experience. 

CHICAGO, IL — DECEMBER 9, 2024 — Her Campus Media, the #1 Gen Z media and marketing ecosystem, has partnered with Firefox, the privacy-focused web browser used by millions of people daily, to amplify awareness around internet privacy on college campuses across Chicago. The collaboration is part of Firefox’s bold campaign, “Nothing Personal, Just Browsing,” which challenges the data-tracking practices of Big Tech. Over the past 20 years, Firefox has been recognized as the independent browser that offers users a safer, more privacy-forward way to browse the internet. This campaign emphasizes privacy and empowers college students to reclaim control over their online experiences. 

As part of the partnership, Her Campus Media mobilized 11 “FoxForce” Ambassadors at six prominent Chicago-based universities to share the platform and its privacy capabilities with their classmates. The ambassadors created custom social media content and distributed branded swag during key moments to boost brand awareness. To further engage the Chicago Gen Z audience, HCM extended the campaign with geo-targeted paid social ads throughout October. 

“At Firefox, we believe young people should have ownership over the digital identity they spend so much time cultivating and the data they choose to share," said Christina Lang, VP of Marketing for North America at Mozilla. “Partnering with Her Campus Media has allowed us to connect directly with students to illustrate that they have a choice when it comes to online browsers. Choosing Firefox, rather than defaulting to what is pre-installed on their devices, means choosing a browser that puts them and their privacy first, while also enjoying the fast and seamless experience Firefox is known for."

The collaboration demonstrated that data safety deeply resonates with Gen Z, reflected in outstanding engagement rates across ambassador content. The average engagement rate for the campaign ambassador content was 4.46%, which surpasses HCM’s ambassador campaign benchmarks. On-campus ambassador activities included distributing branded merch and further amplified awareness of Firefox’s Nothing Personal campaign messaging. Notably, 82% of the participating influencers expressed they were likely to adopt Firefox as their primary browser post-campaign, solidifying the brand's position as a leader in digital privacy.

“Gen Z is not only tech-savvy but deeply invested in protecting their digital footprint,” said Windsor Western, Co-founder and President of Her Campus Media. “This partnership with Firefox empowers our college audience to prioritize privacy in a way that feels accessible and impactful. These students are already boldly browsing Chicago — this campaign empowers them to boldly browse the internet. The enthusiasm we’ve seen from our community shows how ready they are to lead the conversation on digital safety and responsibility.”

This campaign reinforces Firefox’s commitment to empowering students with a seamless, secure, and innovative browsing experience tailored to their needs.

For more information about Firefox and the “Nothing Personal, Just Browsing” campaign, visit
https://www.mozilla.org/en-US/firefox/nothing-personal/.



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About Mozilla Corporation

Mozilla Corporation is the non-profit-backed technology company behind pioneering brands like Firefox, the privacy-minded web browser, and Pocket, the content discovery platform. More than 270 million people around the world use its products each month. Founded in 1998 and based in San Francisco, Mozilla's mission is to ensure the internet is a global public resource, open and accessible to all.

About Her Campus Media
Her Campus Media is the #1 Gen Z media and marketing ecosystem, reaching this generation better than anyone else across its family of media brands and communities, including Her Campus, College Fashionista, InfluenceHer Collective, Spoon University, and Generation Hired, with a highly curated community of 50,000+ creators, influencers, ambassadors, and student journalists across 2,000+ colleges. Her Campus Media provides award-winning integrated marketing programs that drive consumer engagement and loyalty for the world's leading brands. Her Campus has been named to Fast Company's World's Most Innovative Companies, Adweek's Campaign of the Year, and Entrepreneur Magazine's Best Entrepreneurial Companies in America among other accolades.