Meet GenZology.
The Gen Z insights arm of Her Campus Media.
Our team of Gen Z experts are here to help your brand gain invaluable insight – directly from our in-house network of 60K+ Gen Zers.
Featured Research
It’s Giving…Your 2025 Guide to Gen Z Relevancy
As the fall semester revs up, brands everywhere are looking ahead to 2025 and strategizing how to connect with Gen Z — the next generation of consumers. Her Campus Media is back with our latest GenZology data that reveals the ins and outs of Gen Z for 2025!
2024 College Beauty Survey
Meet our 2024 College Beauty Award winners and access exclusive data into the beauty trends and preferences of Gen Z.
2024 Back-to-College Survey
Get the latest scoop into Gen Z’s top back-to-college retail destinations for the Fall 2024 semester.
January 2024 GenZology Data
Our January 2024 data provides a lesson in Gen Z to A, from top social media platforms to their values and purchasing behaviors.
Research Capabilities
bring genzology to your company
By now, you know that Gen Z trends can change as quickly as the Billboard Top 100. Which is why every semester, we unveil new data, sit down with college students and Gen Z influencers for intimate conversations, and give you the chance to ask your burning questions in real time. Interested in bringing GenZology to your company? Fill out the form below!