Her Campus Media Acquires Spoon University
November 20, 2019 (Boston, MA) - Her Campus Media, the #1 media company for college women and 360-degree college marketing agency, announced today that it has acquired Spoon University, the leading Gen Z-focused media property in the food space. The deal marks Her Campus Media’s third acquisition in recent months. Spoon University will join the company’s portfolio of brands, which in addition to flagship brand Her Campus now also includes College Fashionista (acquired August 2019), InfluenceHer Collective, and Her20s (acquired May 2019 as the Lala and rebranded).
The deal will enable Her Campus to further strengthen its reach and ownership of the college audience across additional verticals, as Spoon University will become HCM’s platform brand for its expansion into the food space. With this acquisition, HCM will significantly expand its social, digital, and on-campus footprint while enabling Spoon University to benefit from HCM’s expertise in the content, community building, and college marketing spaces.
Spoon University was founded at Northwestern University in 2013 by Sarah Adler and Mackenzie Barth, and since then it has developed a massive digital and social footprint that boasts 2.7MM+ Facebook followers and 370K+ Instagram followers, and grown to a community of thousands of members with chapters at over 200 campuses worldwide. Powered by the brand’s proprietary, patent-pending ‘Secret Sauce’ technology platform, the website’s content is provided by college content creators who sign up to receive education, training, and skill-building in editorial, social media, photography, and other domains. Spoon University also offers its annual Brainfood conference, print book How to Feed Yourself (Penguin Random House, 2018), and has partnered with major food brands to power their college marketing through digital, experiential, influencer, and event-based offerings.
Stephanie Kaplan Lewis, Co-founder & CEO of Her Campus Media said: “We have long admired Spoon University’s bold, fresh, fun brand and ability to deliver food content and foster community in a way that speaks to Gen Z. We’re thrilled to be bringing Spoon University into the Her Campus Media family so we can continue to serve and support student creators and foodies at large and bring them the experiences, content, and community they crave.”
Sarah Adler, Spoon University co-founder said: “I'm so excited that Spoon University will join the Her Campus family and continue to help college students build teams, find their people, and explore food together. Her Campus shares Spoon's passion for community building and education, and I can't think of a better team to take Spoon into the future.”
You can find out more and sign up to receive updates on opportunities with Spoon University at hercampusmedia.com/spoon.
About Her Campus Media
Her Campus Media is the #1 media company for college women and 360-degree college marketing agency, reaching over 35 million users monthly across its family of brands, which includes Her Campus, College Fashionista, InfluenceHer Collective, and Her20s. Her Campus Media reaches more college women than any other media company across its platforms, which also include the largest on-campus chapter network, proprietary experiential programs College Fashion Week® and Her Conference®, tastemaker community Campus Trendsetters, bestselling book The Her Campus Guide to College Life, and more. Leveraging its digital, social, experiential, influencer and on-campus reach, Her Campus Media provides award-winning integrated marketing programs for leading brands. Her Campus has been featured in The New York Times, Forbes, PR Week, CNN Money, & more, and has been named to Entrepreneur magazine's Best Entrepreneurial Companies in America, Forbes 100 Best Websites for Women and 10 Best Websites for Millennial Women among other accolades.
About Spoon University
Spoon University is an approachable food community that helps you build your confidence in becoming a real adult. For many of us, this is the first time we’re navigating our campuses or kitchens on our own, and Spoon University is here to simplify and celebrate that. Behind the scenes, we’re helping teach the next generation of journalists, marketers and event planners the best practices in digital media. We empower a network of thousands of contributors at hundreds of college campuses all over the world to write, photograph, create videos and throw events.
Press Contact:
Kayla Hoey
Marketing Associate
617-783-3800