We Won ‘Campaign of the Year’ from Adweek for ‘I’m Still Graduating’!

We are thrilled that Her Campus Media has been selected to receive the award for ‘Campaign of the Year’ in Adweek’s Performance Marketing Action Awards for 2021, for our campaign ‘I’m Still Graduating’. These awards recognize the year’s best campaigns and top executives who created results-driven, targeted marketing that rose above the rest, thus embodying the accountability businesses demand, as well as the creativity the practice celebrates.

This award is a testament to our service-driven mission that threads through everything we do, as ‘I’m Still Graduating’ was conceived of at a time when our audience needed more support than ever and we knew we needed to find something we could do to show up for them in a major way. Our entire team pulled together to put on this massive, epic event in record time, helping to create a bright light for the Class of 2020 amidst so much hardship.

‘I’m Still Graduating’ was a live, mega, virtual graduation for the Class of 2020 held during the pandemic that received over 1.4MM livestreams, 9.6MM total impressions, and 1.6B press impressions and featured 40+ celebrities, CEOs, activists, authors, and other luminaries speaking and performing alongside members of the Class of 2020. The live event was complemented by gift boxes sent to graduates, an interactive digital yearbook for the Class of 2020, a video portal where users could post messages for grads, robust content, and a shoppable graduation gift guide. The event supported Active Minds, the premier nonprofit impacting young adult mental health, in recognition of the toll the pandemic has taken on college students’ mental health and coinciding with May as Mental Health Awareness Month. We presented this event in partnership with sponsors Aussie Hair Care, Neutrogena®, First Aid Beauty, just. periods, Sallie Mae, Pandora Jewelry, Hallmark, Tasty Bite, Conair, SHEIN, GoDaddy, Minted, Lilly Pulitzer, and truth.

Check out the full list of Adweek Performance Marketing Action award winners here, and find our official press release here.