Introducing the new HerCampus.com!

Introducing the new HerCampus.com
By Annie Wang

There must be something in the air. In the span of two weeks, we watched as two historic flights launched into space--while earthside, Her Campus Media celebrated our own historic launch this July 22, 2021: the new, redesigned HerCampus.com!

Our site redesign represents such an incredibly exciting moment for Her Campus Media, our audience, our contributor community, and our brand partners. Through the last nine months or so, we have considered the most important needs and asks from across these various stakeholder groups to build a site that, simply put, does good and makes life better for each of these vitally important parties in this interconnected ecosystem of digital media.

For our audience, this site redesign puts Her Campus at the cutting edge of what it means to be a modern publisher serving a modern audience. With our design's emphasis on striking visuals, streamlined organization, and new methods of content curation, coupled with our brilliant editorial team's refreshed vision for our content strategy, we are meeting Gen Z exactly where they are, and where they expect publishers to be, in order to keep pace with their extraordinary, plugged in, on-the-go, and values-driven lives.

For our contributors, our new site is a tangible embodiment of our mission to train and equip student journalists to operate at the very top of the rapidly evolving media industry. For example, we introduced brand new editorial workflows that provide even more mentorship and feedback throughout the content creation process, as well as put comprehensive search engine optimization tools right in the hands of individual writers that will help them master the SEO skills that are of paramount importance in today's fiercely competitive media landscape. With 50,000 members and growing in our community, it was important that we build service and practical education into the core of our platform to further democratize the opportunity to hone real-world journalism skills.

For our brand partners, our site redesign provides brand new opportunities to come alongside our mission to serve college women and Gen Z, cut through all the noise this audience is facing, and deliver absolutely gorgeous digital experiences that uplift, inform, and support our audience. We believe in the power of authentic, results-driven marketing, and our new site continues innovating on our offerings with new native formats, advertising technology, and more. We are never done with the work of marketing innovation, and can't wait to continue unveiling more updates in the months to come!

Thank you for being a part of Her Campus’s journey and growth over the last twelve years, and stay with us as we continue building on our important work. We are the home of college and Gen Z women, and after months of being “under construction”, we are so proud to show off our new digs. Come on in!